Why Marketing Is Broken and How to Fix It
Todd Wasserman, mashable.com

The mar­ket­ing world needs to stop being so afraid and start solv­ing prob­lems, accord­ing to Cindy Gal­lop, an entre­pre­neur and con­sul­tant whose pre­scrip­tion for growth calls for empha­siz­ing cre­ativ­i­ty over data col­lec­tion.

Gal­l…

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